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My name is Dan Counsell. I’m a Product Designer and Founder of Realmac Software, an award winning independent Mac and iOS development studio based in the city of Brighton, England.

I've been designing and building apps for over fifteen years. I'm currently working on RapidWeaver for Mac, and

I'm attempting to share the things I've learnt about running a successful online business. If you’re interested in selling, creating, and marking digital products I hope my articles help.

I try to regularly answer questions on Quora about the App Store, Marketing, and running a small business. I also maintain a Reading List of books that have had an impact on my life. I sometimes publish videos on YouTube.

I'm vegan and firmly believe the entire planet would be better off if we all ate a plant based diet.

I like design, technology, photography, running, reading, and coffee.


You can email me at [email protected] or follow me on Twitter. I get a lot of messages. Too many to reply to, but I read everything I receive and will try my best to respond.

Products & Projects





  • Hatch for iPhone
  • Ember for Mac
  • Ember for iOS
  • Analog Camera for iOS
  • Clear for iPad


  • Analog for Mac
  • Clear for iOS
  • Clear for Mac


  • Courier for Mac
  • Socialite for Mac
  • LittleSnapper for Mac
  • RapidWeaver 5 for Mac



A selection of personal interviews.


  • I often promote 3rd party products and services via affiliate links. These change frequently. Presume that most links here have an affiliate relationship attached, but also understand that if I'm promoting it, I use it and believe in the product or service.
  • If you subscribe to my mailing list your email address will be kept private. I will never sell or share it with a third-party.


This entire blog is uncopyrighted. That means I’ve put it in the public domain, and released my copyright on all these works.

There is no need to email me for permission — use my content however you want! Email it, share it, republish it with or without credit.

Attribution is appreciated but not required.