My name is Dan Counsell. I’m a Product Designer and Founder of Realmac Software, an award winning independent Mac and iOS development studio based in the city of Brighton, England. I’ve been designing and building apps for over fifteen years.

This blog is a side project where I'm attempting to share everything I’ve learnt over the last 15 years of running a successful online business. If you’re interested in selling, creating, and marking digital products I hope my articles help.

I regularly answer questions on Quora about the App Store, Marketing, and running a small business. I also maintain a Reading List of books that have had an impact on my life. I sometimes publish videos on YouTube.

I'm vegan and firmly believe the entire planet would be better off if we all ate a plant based diet.


You can email me at [email protected] or follow me on Twitter. I get a lot of messages. Too many to reply to, but I read everything I receive and will try my best to respond.

If you'd like to send me something, my PO Box address:

PO Box 5423
BN52 9AX



A selection of personal interviews.


I like to stay focused on running Realmac Software, however I do occasionally have availability for a few days of consultancy a month. Depending on availability, I can help you with the following:

  • App UI & UX review
  • App marketing
  • App launch plans
  • Crowdfunding campaigns
  • Technical feasibility of an app or digital product
  • General advice on running a small business

If you need help with any of the above please get in touch. I charge a flat rate of $2,500 per day.


  • I often promote 3rd party products and services via affiliate links. These change frequently. Presume that most links here have an affiliate relationship attached, but also understand that if I'm promoting it, I use it and believe in the product or service.
  • If you subscribe to my mailing list your email address will be kept private. I will never sell or share it with a third-party.


This entire blog is uncopyrighted. That means I’ve put it in the public domain, and released my copyright on all these works.

There is no need to email me for permission — use my content however you want! Email it, share it, republish it with or without credit.

Attribution is appreciated but not required.