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A Wish List for the Mac App Store

The Mac App Store may seem like the best option for indie developers, but it’s not. I remember when Apple first announced the Mac App Store (MAS). It sounded like a pretty good idea to give Mac developers the same kind of centralized marketplace to sell their software that made the iOS App Store so popular. Apple said then and still proclaims that MAS is dedicated to helping devs “make great apps” but most developers (myself included) will tell you that it’s never lived up to its potential and is now going off the rails.

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10 Styles of App Store Screenshots

App Store screenshots are really, really important, if done correctly they can convince more users browsing the store to download your app. Unfortunately so many good apps get overlooked because of bland or poorly designed screenshots. This is not an article telling you how to design screenshots, it's more of an overview of the styles and options that are out there right now.

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A Better Format for Press Kits

For many years indie app developers have been distributing downloadable press kits. These are usually in the form of a ZIP file. It's essentially a folders containing a PDF review guide, screenshots, logos, and links. And while this worked for the longest time, it's recently started to feel a little outdated.

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