Skip to main content

Posts tagged: Product Launch

The Details behind a Six Figure App Launch

On Tuesday, October 21st 2014 Realmac released RapidWeaver 6 for Mac. The product is ten years old and is the first paid upgrade in four years (paid upgrades should happen more regularly but I got sidetracked). It was also the first time I’ve launched an app outside of the Mac App Store since the stores introduction in 2009. To say I was a little worried about this is an understatement. There were certainly things I could have done better, but thankfully the launch was a success.

Read more