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Posts tagged: Marketing

10 Styles of App Store Screenshots

App Store screenshots are really, really important, if done correctly they can convince more users browsing the store to download your app. Unfortunately so many good apps get overlooked because of bland or poorly designed screenshots. This is not an article telling you how to design screenshots, it's more of an overview of the styles and options that are out there right now.

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A Better Format for Press Kits

For many years indie app developers have been distributing downloadable press kits. These are usually in the form of a ZIP file. It's essentially a folders containing a PDF review guide, screenshots, logos, and links. And while this worked for the longest time, it's recently started to feel a little outdated.

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Getting Started with App Previews

Apple has just introduced App Previews on the App Store alongside the release of iOS 8, if you’ve yet to create one for your app I’d encourage you to do so as soon as possible. App Previews are going to be a huge deal for app developers. They appear as the first image on your App Store product page, arguably they are going to be even more important than screenshots.

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Advice on Building a Press List

It surprises me how many companies don’t keep a press list (also known as a media list). It’s honestly one of the most important things you can do for your business no matter what size you’re at. Ironically, it’s even more important for smaller indie studios, yet these are the very people that often don’t have them.

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How to Produce an App Promo Video

Planning and filming a promo video for an app is hard work; it’s an art form in it’s own right. If you’ve never created one before it can be really tough, there’s no shortage of things that can go wrong on the day of filming. I thought it’d be useful to share some of the things I wish I’d known before I started making promo videos for our apps over at Realmac.

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