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Posts tagged: Design

10 Styles of App Store Screenshots

App Store screenshots are really, really important, if done correctly they can convince more users browsing the store to download your app. Unfortunately so many good apps get overlooked because of bland or poorly designed screenshots. This is not an article telling you how to design screenshots, it's more of an overview of the styles and options that are out there right now.

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Iterate and Release Often

You’ve spent the last six months or more working on a major overhaul of your app. You’ve refreshed the UI. Improved the app icon. You’ve even added a bunch of new features and removed the crusty old stuff that no one ever uses. You release it expecting universal praise. Instead, you're met with a barrage of angry tweets and a bunch of 1 star reviews from your once happy users.

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How to Photograph and Retouch iPhone Mockups

Lifestyle photography in app marketing is often overlooked and that's a real shame. Using great photography can help give a lot of context on how and where an app is supposed to be used, not to mention the aspirational aspect to it all. For example, a running app would be much more inspiring if it were seen in a joggers hand as opposed to a screenshot on a white background.

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Getting Started with App Previews

Apple has just introduced App Previews on the App Store alongside the release of iOS 8, if you’ve yet to create one for your app I’d encourage you to do so as soon as possible. App Previews are going to be a huge deal for app developers. They appear as the first image on your App Store product page, arguably they are going to be even more important than screenshots.

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Prototyping with Facebook's Origami

I've used Apple's Quartz Composer on and off for years, but it's always been a lot of work to get even a simple prototype up and running. That's all changed now that Facebook have released Origami. I've been using it a lot recently and it's amazing, if you're a UI or UX designer and have yet to build something with it you're seriously missing out.

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Prompting for App Reviews

Prompting customers to "Rate this app!" has become common practice, and unfortunately because it's so common, it's hard to go a few days without being pestered to leave a review. I don't think customers would mind being asked to leave a review for an app they love and use daily if they were asked at the right time, but unfortunately that's usually not the case.

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Why You Need a Great App Icon

With over 1 million apps on the App Store it’s now more important than ever to make sure the icon for your app stands out. A great app icon can be the difference between almost no downloads and hundreds, if not thousands of downloads. Think about how often you skip over apps with bad icons, I know I do it all the time.

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Designing Great App Store Screenshots

App Store screenshots are incredibly important to help apps gain more downloads, but unfortunately so many great apps get overlooked by potential customers because bland or poorly designed screenshots are being used on their App Store page. A huge percentage of app discovery happens through search, and if you take a look at how the search results are displayed, it's easy to see why great screenshots are so important.

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How to Build an App Landing Page

The App Store is a really tough place to find success. Now home to over 800,000 apps, competition has never been more fierce. Couple the sheer volume of apps with unscrupulous developers paying for reviews and buying installs and you could be forgiven for thinking your app will never make it in the charts. However, all is not lost.

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