Over the Holidays during Black Friday and Cyber Monday, I ran two promotions. Combined, they made $34,223 in sales. One was a direct email campaign to existing customers and newsletter subscribers, while the other was part of a bundle promotion with eleven other products. This article will break down

When you’ve been running a business for a while, and it’s finally starting to make a profit, there’s a temptation to begin hiring and find some office space so it can be a “real business”. It feels like a natural progression. Fast forward 12 months, and you’

I wasn’t qualified to interview or hire people. It’s not something I wanted to be responsible for. I never wanted to be a boss. I was in my early 20’s and working out of my spare room. Finally, the company started to make enough money to pay

It’s Thursday evening. I’m feeling nervous, almost sick. I’m pacing around the kitchen, staring intently at my phone like nothing else in the world matters. Everything rests on this. Any minute now, I’ll know for sure. I’ll find out if we made it. Apple updates

Choosing the right pricing strategy for any new app is hard, but it can cost you thousands of dollars in lost revenue if you choose the wrong pricing model. In this article, I will cover the three main revenue models on the App Store and explain how to make sure