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I think it’s pretty much every app developers dream to be featured in the App Store, and with the right planning (and a great app) this goal is very much within reach.

I’ve been lucky enough to have every one of the Mac and iOS apps I’ve worked on featured in either the Mac App Store or on the iOS App Store. These include Clear, Analog Camera, ...

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When I first started hiring people it was all very new and exciting. The company was finally growing after many years of just me working alone. I was looking forward to getting more people on board so we could do more, build better products.

I certainly wasn't qualified to interview and hire people, but when you run a company by yourself, ...

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When you say you run your own company people always ask how many staff you have. The higher the number, the more impressed people seem to be and I can understand that. I fell into this trap myself, the trap of thinking bigger is better.

I thought to be classed as a successful company I needed to grow. I needed to get a bigger office, hire ...

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One of the things I wish Apple would implement on the App Store is paid upgrades. Yes, I know there are plenty of other ways to monetise apps, but I happen to like the paid upgrade model. It's a proven model, and it still works.

I've heard and seen a lot of people move away from Adobe Photoshop because of the subscription cost. They are moving ...

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Going to conferences is one of the best things you can do for your business (especially if you're just starting out). It's your chance to meet other developers, designers, people from Apple, and get to know members of the press. I'm introverted, but I know going to conferences has helped me out so much over the years. I've made new friends, met with ...

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You’ve spent the last six months or more working on a major overhaul of your app. You’ve refreshed the UI. Improved the app icon. You’ve even added a bunch of new features and removed the crusty old stuff that no one ever uses. You release it expecting universal praise. Instead, you're met with a barrage of angry tweets and a bunch of 1-star reviews ...

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As a small business owner I've learnt a lot over the years. Some of the best things I've learnt have been through the mistakes I've made along the way. I don't feel (too) bad that I've made mistakes, I just don't want to repeat them.

Looking back a lot of it was pretty obvious, but when you find yourself running a business in your 20's some ...

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Whatever type of product you decide to build, you need to make sure it's something you're interested in, something you care deeply about. Don't build it if you're not passionate about the idea or possibilities it holds, don't build it because you think there's a gap in the market and it'll make you millions because it won't.

Build it for the ...

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When you get swept along in the shininess of the App Store it’s easy to forget that you no longer know who your customers are. You don’t have any of their details, you can't even respond to them when they leave a review on the App Store. The fact of the matter is they are really Apples customers, not yours.

When you sell directly outside of ...

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It’s Thursday evening, I’m feeling nervous, almost sick. I’m pacing around the kitchen staring intently at my phone like nothing else in the world matters. Everything rests on this, any minute now I’ll know for sure. I’ll find out if we made it.

Apple updates the App Store every Thursday.

I was hoping it would be featured. Apple had ...

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