How to Photograph and Retouch iPhone Mockups

How to Photograph and Retouch iPhone Mockups

Lifestyle photography in app marketing is often overlooked and that's a real shame. Using great photography can help give a lot of context on how and where an app is supposed to be used, not to mention the aspirational aspect to it all. For example, a running app would be much more inspiring if it were seen in a joggers hand as opposed to a screenshot on a white background.

Build a Great App but Don't Forget about Marketing

Build a Great App but Don't Forget about Marketing

Whatever type of product you decide to build, you need to make sure it’s something you’re interested in, something you care deeply about. Don't build it if you're not passionate about the idea or possibilities it holds, don't build it because you think there's a gap in the market and it’ll make you millions, because it won’t.

The Benefits of Selling Software outside the Mac App Store

The Benefits of Selling Software outside the Mac App Store

When you get swept along in the shininess of the App Store it’s easy to forget that you no longer know who your customers are. You don’t have any of their details, you can't even respond to them when they leave a review on the App Store. The fact of the matter is they are really Apples customers, not yours.

The Details behind a Six Figure App Launch

The Details behind a Six Figure App Launch

On Tuesday, October 21st 2014 Realmac released RapidWeaver 6 for Mac. The product is ten years old and is the first paid upgrade in four years (paid upgrades should happen more regularly but I got sidetracked). It was also the first time I’ve launched an app outside of the Mac App Store since the stores introduction in 2009. To say I was a little worried about this is an understatement.

Marketing with App Store Promo Codes

Marketing with App Store Promo Codes

Promo codes have been around since the early days of the App Store and are one of the most basic forms or marketing, yet they are often forgotten about and not used to their full potential. If you’ve launched an app and had some promo codes left over it probably means you could have done a better job at marketing.

Getting Started with App Previews

Getting Started with App Previews

Apple has just introduced App Previews on the App Store alongside the release of iOS 8, if you’ve yet to create one for your app I’d encourage you to do so as soon as possible. App Previews are going to be a huge deal for app developers. They appear as the first image on your App Store product page, arguably they are going to be even more important than screenshots.

How to Produce an App Promo Video

How to Produce an App Promo Video

Planning and filming a promo video for an app is hard work; it’s an art form in it’s own right. If you’ve never created one before it can be really tough, there’s no shortage of things that can go wrong on the day of filming. I thought it’d be useful to share some of the things I wish I’d known before I started making promo videos for our apps over at Realmac.

Thoughts on Increasing App Revenue

Thoughts on Increasing App Revenue

If you’ve been developing apps for a while you’re going to be familiar with the following pattern: You launch a new app, the first week or two of sales are great, but then in the following months, sales start to slow down. Your app revenue is in gradual decline and you wonder when it will stop, and where your daily revenue is going to settle at.

Prompting for App Reviews

Prompting for App Reviews

Prompting customers to "Rate this app!" has become common practice, and unfortunately because it's so common, it's hard to go a few days without being pestered to leave a review. I don't think customers would mind being asked to leave a review for an app they love and use daily if they were asked at the right time, but unfortunately that's usually not the case.