The Apple Tag is hiding in plain sight

During the Keynote Apple announced a new app, “Find My” that can locate your Mac even if it’s offline or sleeping, that’s pretty cool and sounds like magic. But, how exactly does would that work? Here’s what the macOS Catalina preview page says about it:

Find My can help you locate a missing Mac — even if it’s offline and sleeping — by sending out Bluetooth signals that can be detected by Apple devices in use nearby. These devices then relay the detected location of your Mac to iCloud so you can locate it in the Find My app.

I don’t think they built it for that feature alone. Now, imagine if Apple were to make a Tag that you could place anywhere you wanted. The Apple Tag would contain a low power bluetooth beacon that would last for many months on a single charge. You could place it on or in anything.

Let me tweak the wording on the description Apple gave about the Find My app to illustrate how this would work:

Find My can help you locate a missing Wallet — by sending out Bluetooth signals that can be detected by Apple devices in use nearby. These devices then relay the detected location of your Wallet to iCloud so you can locate it in the Find My app.

And just like that, it’s all starting to make sense. Hopefully Apples Tag will be waterproof, and will be able to recharge wirelessly.

For once, this is truly something only Apple could build, and it’s purely down to the fact that there are so many iOS devices out there all running the latest system. The Tag just wouldn’t be feasible in the Android ecosystem.

Find My Wallet, Find My Keys, Find My Pants. Find My Whatever.

Dan Counsell @dancounsell